Dear WeightWatchers, Slimming World, and Juice Plus

Dear WeightWatchers, Slimming World, Juice Plus, and other assorted commercial weight loss programs,

Hold the front page. Because I have come up with the most radical shake up to your advertising campaigns since that drum playing gorilla. And – because I’m lovely – I am reaching out (as an aside, isn’t that a terrible expression? I’m not reaching out at all. I’m typing these words into the screen¬†of my phone. But, I digress) to share it with you. Continue reading